COMMERCIAL DOCUMENTARY FILM
2024
Ambronics
At Enable Media we have had a history of working with brands who are trying to make the world a better place. In 2024 we worked with Ambronics. Founded by Swapnil Ambore, Ambronics is an agro-startup working towards helping farmers with their problem solving products. At that time the company was looking for media assets that they could use on their website, social pages, fundraising events and sales pitches. They also wanted to create awareness about their products amongst farmers and in rural India. This is where we came in.
scope
COMMERCIAL DOCUMENTARY FILM
year
2024
Our Approach
After carefully understanding the requirements of Mr. Swapnil Ambore, the objectives of the company and taking into account their current visual presence, we suggested making a short documentary video that would be a one-stop shop for all information about Ambronics. It would include current problems faced by farmers, the impact of water scarcity, extreme heat and bad farming conditions on yield, the impact on farmers' lives, the Ambronics problem solving product, mission and objectives. We decided to show a case study of farmers where Ambronics has already given results. To understand the problem better we went to rural Parbhani and studied the situation on ground.
The film was shot at farmlands in Parbhani and in the offices of Ambronics. We decided to go with a documentary approach with interviews and real on ground videos for supporting visuals. To better communicate the scale of the issues we used drone videography and covered farmlands in Parbhani to show the before and afters of the farmers who are using Ambronics. In post-production we added infographics and animations to better convey the facts around farming and the working of the product. Subtitling of films to reach a wider audience is something we consider mandatory. Finally we created another vertical video sub 90 sec specifically catered to mobile audiences on social media.
