Multi-Format Work
2021-2024
Clapstore
Clapstore is a Pune-based, Indian toy startup (founded 2020-2021) specializing in screen-free, Montessori-inspired, and educational wooden toys designed to boost fine motor skills and cognitive development in children. We supported Clapstore in curating a quirky photoshoot for their website and ecommerce use, from early concept ideas to visual direction. Our role involved refining the shoot’s theme, suggesting styling and framing approaches, and ensuring the images worked both creatively and commercially. The focus was on creating visuals that felt natural, engaging, and consistent with the brand’s online presence.
Multi-Format Work that we have done for Clapstore:
Website Photography
Ecommerce Photography
Product Photography
Video Production
Reels
Ad Film
Product GIFs
scope
Multi-Format Work
year
2021-2024
Our Approach
The approach started with a clear brief built around Clapstore's specific requirements, making sure every creative decision had a purpose behind it.
We centred the photoshoot around kids to naturally connect with the target audience, keeping the visuals feel genuine and relatable.
From there, the focus was on pulling it all together into a cohesive set of images that felt consistent, intentional, and true to the brand.
